The course is theoretical and practical; building on principles of research designs, this course aims to extend and deepen the understanding of different research approaches and methodologies in order to prepare students for their own research projects in their business discipline as important requirement of the course. The course will be carried out using the Research Manual of AUCA, as well as in-class lectures. The development of Business Research Methods attempts the change in some level of participants “from student to researcher”.
- Teacher: Santiago Casamayor